Expo 2020: What’s in it for MICE?

Expo 2020: What’s in it for MICE?

In this year’s Arabian Travel Market, the Expo 2020 Dubai team highlights the unique opportunities it presents for global travel and the MICE industry.

Running under the theme “Connecting Minds, Creating the Future”, the Expo 2020 seeks to foster collaboration among businesses, industries, governments and various stakeholders and professionals d build an inclusive, sustainable, bright future for one and all.

It is on this vision that the entire Expo 2020 master plan is anchored—and the result is an astounding 4.38-sq-km site that will be home to world-class, cutting edge architecture. Within a 2-sq-km gated area, there will be:

• Themed districts (Mobility, which is all about the smarter movement of people, goods & ideas; Sustainability, about living in balance within the boundaries of the environment; and Opportunity, unlocking indivisual potentials to create a better future);

• Pavilions (including country pavilions for each national participant and a magnificent UAE Pavillion); and

• The centrepiece of the entire site, the Al Wasl Plaza, which brings all the sub-themes together in a cavernous 150-meter-wide space, topped with 67-m-high dome that also serves as a double-sided projector

Construction is well underway and, according to the team, the entire development is shaping up fast that MICE bookings are already coming in for the Conference and Exhibition Centre.

Here are some things you need to know about the Expo 2020, and how it supports the global MICE industry:

• The Expo will run for 173 days from April 20, 2020, to April 10, 2021.

• Its massive, state-of-the-art Conference and Exhibition Centre covers an area of 45,000 square meters, which can be divided into large or small rooms for various meetings, roundtables and events.

• This Centre is directly connected to the Metro route that is now being constructed specifically for the Expo.

• It will also have direct access to the Al Wasl Plaza, the heart of Expo 2020 where major events will be held.

• A number of hotels will rise on the site, along with The Expo Village that will serve as accommodation for more than 200 participants (including national representatives, multilateral organisations, corporates and educational institutions)

• Over 80% of the site and infrastructure will be reused and repurposed after the Expo, creating a new sustainable, smart city within Dubai. The Conference and Exhibition Centre will also remain and will continue to be operated by Dubai World Trade Centre.

• Using smart and immersive technologies, the Centre and the entire Expo Site promises to ‘stave off the growing threat of event fatigue’ and engage visitors and participants in a new era in the industry

• 25 million visitors are expected to take part in the Expo, 70% of which are coming from different parts of the world

• More than 180 countries have confirmed participation

• The site is just 20 minutes away from the Al Maktoum International Airport, 45 minutes from Dubai International Airport, 60 minutes from Abu Dhabi International Airport.

• The site is closest to Jumeirah Lake Towers and Dubai Marina areas, which are just 16 minutes away. Hotels in these areas will be ideal for visitors who prefer to stay closer to the rest of Dubai.

With all these exciting developments happening, a Gulf Dunes site inspection is in order. As soon as we learn more about the nitty gritty of holding meetings, incentives, conferences and events on the site, we will update you. Stay tuned!