The Rise of Hipster Hotels: What do they bring for MICE?

The Rise of Hipster Hotels: What do they bring for MICE?

Arabia’s hospitality industry is growing quite rapidly, with hotels constantly innovating to differentiate themselves in such a highly competitive sector. They are now offering a host of new options for seasoned travellers who may want to have something different, veering away from the usual luxury hotel options.

We call them hipster hotels. You would know a hipster hotel when you see one. Pops of colour here and there, industrial touches here and there, pop culture references, repurposed elements on the tables or hanging from the ceiling, retro-cool stuff and, of course, art in every nook and cranny.

But there’s a lot more to hipster hotels than its aesthetics and all these funky things. At the core of these properties lies its objective to provide its guests with a unique experience and immerse them deep in the heart of the local culture and the destination’s urban lifestyles. The best thing about these hotels is that they are not expensive and are usually highly affordable.

Here are some of the most popular ones in the United Arab Emirates (UAE), in no particular order:

Aloft Hotels

Aloft Hotels have been in the market for a while now with Aloft Abu Dhabi, being among the first. It is in close proximity to the Abu Dhabi National Exhibition Centre (ADNEC).

There are two new additions in the UAE. One is Aloft The Palm. Having recently opened, the Aloft the Palm lives true to its brand, bringing its great sense of design and signature colours to the stunning Palm Jumeirah. Its dining spots are just as vibrant as the rest of this four-star hotel, with vivid colours brightening up clean lines and cool patterns. Here, you get to enjoy the views of the iconic Burj Al Arab, the Jumeirah palaces and the Arabian Gulf, with a cozy, urban vibe all around.

Aloft The Palm 
No. of rooms: 200
No. of F&B options: 7
Meeting space: Two breakout rooms

The other one is the Aloft City Centre, which is directly connected to a shopping mall. This certainly makes a good option for incentive programmes and leisure guests.

Rove Hotels

Rove Hotels are managed by Emaar Hospitality Group, the same company that operate the Address Hotels & Resorts, Palace Downtown, Manzil & Vida. Rove is Emaar’s response to the market’s need for a hip three-star hotel option.

Currently, there are five Rove hotels in key locations: Downtown Dubai, Healthcare City, Dubai Marina, City Centre and World Trade Centre. Located in central neighbourhoods with easy access to public transport, all hotels are very similar in their look and feel. They have been designed with the modern-day explorer in mind; complete with the comfort and convenience they need to enjoy every bit of the city. Spacious rooms, high-speed Wi-Fi, ultra-modern amenities and fuss-free, relaxed ambiance—topped with affordable room rates and plenty of add-ons—are Rove’s standard.

Rove Downtown Dubai
No. of Rooms: 422

Home to a cozy 46-seater licensed cinema
Meeting space: 24-hour meeting rooms

Zabeel House by Jumeirah

Zabeel House hotels are the funky & stylish three-star properties that are managed by the international brand, Jumeirah Hotels & Resorts. Different from the luxurious resorts such as the Jumeirah Beach Hotel, Madinat Jumeirah and Burj Al Arab, Zabeel House is an eclectic collection of hotels that taps into the market of curious and adventurous travellers. Situated in the heart of interesting neighbourhoods, Zabeel House offers brilliant basics and unexpected extras set in an upscale and casual environment. The core target markets for the brand are business and leisure travelers, who may prefer a lively base from which to explore.

Currently there are two Zabeel House hotels in operation. One is in Al Seef, the new trendy leisure hub tucked away on the banks of the city’s much-loved creek, marked with the charming atmosphere of Dubai’s distinct heritage areas. There is also the Zabeel House at The Greens, which will be opening its doors in Q4 of 2018.

Zabeel House by Jumeirah Al Seef
No. of Rooms: 200

No. of F&B options: 4
Meeting space: Five rooms in different sizes

Gulf Dunes Says …

We are blessed to have so many unique and exciting offerings available in our destinations; options that will give our guests everything they need for an excellent programme that does not “break the bank”. Featuring great service, scrumptious F&B options, creative and inspiring spaces, awesome displays of art and relaxed ambiance, these hipster hotels are gems in a destination that is already known for a superb hospitality sector.

Lastly, they are located in areas that are close to the city’s most interesting cultural spots. That creates an entirely different experience especially for travellers who have been to the destination so many times.

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